Case Studies

Bristow Group

Logistics Solutions

  • Report client views on the current service provision and feedback on areas of improvement.
  • Quantify and qualify client interest in two new service offerings.

X-Subsea

Subsea Dredging and Excavation Tooling
  • Research new offshore business opportunities in East Africa – Mozambique and Tanzania.
  • Identified and generated significant new business contacts and subsequent sales enquiries, through a focused market research programme.
  • Managed the negotiation and signing of a sizeable, six figure sales contract.

Equalizer International

Topside and Mid-Stream Flange Tooling
  • Produced a global sales and marketing plan.
  • Developed a Distributor Support Programme.
  • Identified and secured new distributors in Africa, Europe, Canada and Asia.
  • Helped secure nomination as a International Business Awards finalist.

Enterprise Ireland

Government Agency
  • Undertook a review of the Scottish Offshore Wind Energy market and reported on the key market dynamics and potential business opportunities.
  • Prepared and presented at an international workshop on Market Entry options for Irish renewable energy suppliers to enter and develop the Scottish Wind Energy market.

Bredero Shaw

Oil and Gas Pipeline Coatings
  • Created a marketing plan for Europe, Africa and Russia.
  • Reviewed potential opportunities throughout North Africa and produced a new market entry plan for the most attractive opportunity - Libya.
  • Identified a new product opportunity for an onshore coating product and developed a subsequent European product development plan.
  • Significantly raised the company profile in key regions by publishing articles and organising to present at a leading energy conference.

Aspects Tools

Test Tools for the Mobile Communications Market
  • Identified and quantified the test tools market in Asia and developed a new market entry plan.
  • Identified, short-listed, negotiated and established Sales Channel Partners in Singapore, Taiwan and Hong Kong to provide Asia-wide coverage.
  • Planned and managed a new business development campaign in Central and Eastern Europe.
  • Organised attendance at exhibitions in Paris, Barcelona and Hong Kong.

Aspects Software

Java Card Operating System for Smart Cards
  • Conducted a market audit to identify, profile and understand three key market segments.
  • Designed and created segment value propositions and the supporting collateral.
  • Developed Corporate Branding Guidelines for all sales and marketing collateral.
  • Designed and implemented marketing campaigns – brand building, sales lead generation and partner recruitment.

Spider Software

Telecommunications Protocol Stacks
  • Created a market entry and development plan for the USA.
  • Analysed customer requirements and developed propositions and messaging.
  • Created a product roadmap plan.
  • Designed and managed a marketing campaign program to generate sales leads.

Software Ireland

IBM System 3X to Unix Migration Platform
  • Created a market entry and development plan for the USA.
  • Conducted a market audit to understand market dynamics, purchase behaviour and opportunities in main market segments.
  • Identified and generated qualified sales leads from USA Fortune 500 corporations.
  • Significantly raised the company profile in key regions by publishing articles and organising to present at a leading energy conference.

Indigovision

IP Camera Systems Manufacturer
  • Product Management to launch two new camera systems within the USA – market requirement capture and definition, purchase decision making analysis, product propositioning, roadmap planning, launch management and project delivery.

Price Waterhouse

Management Consultants
  • Produced Marketing Plans and Business Plans for a range of international clients operating in the food, textiles and engineering sectors.
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