Case Studies

Bristow Group – Logistics Solutions

  • Report client views on the current service provision and feedback on areas of improvement
  • Quantify and qualify client interest in two new service offerings

X-Subsea – subsea dredging and excavation tooling

  • Research new offshore business opportunities in East Africa – Mozambique and Tanzania
  • Identified and generated significant new business contacts and subsequent sales enquiries, through a focused market research programme
  • Managed the negotiation and signing of a sizeable, six figure sales contract

Equalizer International – topside and mid-stream flange tooling

  • Produced a global sales and marketing plan
  • Developed a Distributor Support Programme
  • Identified and secured new distributors in Africa, Europe, Canada and Asia
  • Helped secure nomination as a International Business Awards finalist

Enterprise Ireland – Government agency

  • Undertook a review of the Scottish Offshore Wind Energy market and reported on the key market dynamics and potential business opportunities.
  • Prepared and presented at an international workshop on Market Entry options for Irish renewable energy suppliers to enter and develop the Scottish Wind Energy market.

Bredero Shaw – oil and gas pipeline coatings

  • Created a marketing plan for Europe, Africa and Russia.
  • Reviewed potential opportunities throughout North Africa and produced a new market entry plan for the most attractive opportunity - Libya.
  • Identified a new product opportunity for an onshore coating product and developed a subsequent European product development plan.
  • Significantly raised the company profile in key regions by publishing articles and organising to present at a leading energy conference.

Aspects Tools – test tools for the mobile communications market

  • Identified and quantified the test tools market in Asia and developed a new market entry plan.
  • Identified, short-listed, negotiated and established Sales Channel Partners in Singapore, Taiwan and Hong Kong to provide Asia-wide coverage.
  • Planned and managed a new business development campaign in Central and Eastern Europe.
  • Organised attendance at exhibitions in Paris, Barcelona and Hong Kong.

Aspects Software – Java Card Operating System for smart cards

  • Conducted a market audit to identify, profile and understand three key market segments.
  • Designed and created segment value propositions and the supporting collateral.
  • Developed Corporate Branding Guidelines for all sales and marketing collateral.
  • Designed and implemented marketing campaigns – brand building, sales lead generation and partner recruitment.

Spider Software – telecommunications protocol stacks

  • Created a market entry and development plan for the USA.
  • Analysed customer requirements and developed propositions and messaging.
  • Created a product roadmap plan.
  • Designed and managed a marketing campaign program to generate sales leads.

Software Ireland - IBM System 3X to Unix migration platform

  • Created a market entry and development plan for the USA.
  • Conducted a market audit to understand market dynamics, purchase behaviour and opportunities in main market segments.
  • Identified and generated qualified sales leads from USA Fortune 500 corporations.

Indigovision – IP camera systems manufacturer

Product Management to launch two new camera systems within the USA – market requirement capture and definition, purchase decision making analysis, product propositioning, roadmap planning, launch management and project delivery.


Price Waterhouse - management consultants

Produced Marketing Plans and Business Plans for a range of international clients operating in the food, textiles and engineering sectors.


Registered in Scotland 380467   |   VAT Number 992314506   |   © Copyright Malone Consultancy Ltd 2011-2015. All rights reserved   |   Website: o'connor web design