Malone Consultancy has experience of tactical marketing in the following areas:
Malone has extensive experience of planning and implementing various marketing campaigns internationally, whether directly or through agency suppliers. This may be activity relating to conducting market research, generating sales leads, encouraging website visitation, profile raising, exhibition attendance or partner recruitment and support.
Malone can help with managing all component of a new product launch, from planning through to actual delivery. Or, if there is a requirement for maximising customer retention through a product migration project, we have experience in this area too.
Planning and managing communications initiatives is one of Malone’s key strengths. Whether this involves planning activities, or organising the preparation or production of sales collateral, newsletters, press releases, white papers, case studies or materials to support sales partners, Malone has the relevant experience.
Attending exhibitions overseas, planning customer educational or hospitality activities, organising prospective customer road shows, seminars or site visits; these are all areas Malone can offer support.
Malone has experience in designing and developing various partner support programmes whether through strategic templates or tactical campaigns in support of creating new business.
Interested in utilising digital marketing tools and techniques to improve your online profile, generate online campaigns or better manage your customer communications, Malone will work with clients to select the most appropriate channel and implement cost effective and pragmatic activities.